Shirt sponsorship money in football has skyrocketed. Brands from across sectors are paying increasingly large sums to appear on the front of the shirts of some of the world’s biggest clubs, placing themselves in front of millions of eyes.
Based on publicly reported and widely quoted estimates, our team at OddsMonkey has booked the biggest shirt sponsorship deal in football history.
T-Mobile – Bayern Munich – €50 Million Per Year
Kicking us off are German giants Bayern Munich, long one of the most commercially savvy clubs in world football. Their deal with T-Mobile was a watershed moment in European football sponsorship, proving that clubs outside the UK could earn big money from the world’s biggest brands.
Jeep – Juventus – €51 Million Per Year
Juventus and Jeep. Two iconic brands, one incredibly profitable partnership. The Italian giant’s deal with the American car brand makes it one of the world’s most famous shirt sponsors, worth €51 million a year. First appearing with the kit in 2012, Jeep spent over a decade as Juventus’ front shirt sponsor and after a brief season-long hiatus, the two reunited in a deal that runs until June 2028.
Standard Chartered – Liverpool – €53.5 Million Per Year
Liverpool’s long-term partnership with Standard Chartered has been one of the Premier League’s most enduring sponsors, and when you’re raking in €53 million a year, it’s easy to see why both parties are happy to keep renewing his contract. As the Reds grow into a global force under the tutelage of Jurgen Klopp and now Arne Slot, Standard Chartered’s investment looks increasingly shrewd.
Fly Emirates – Arsenal – €58 Million Per Year
Arsenal fans may have mixed feelings about some of the decisions made at board level over the years, but you can’t argue with its commercial operations. Their deal with Emirates, whose name is also emblazoned on their stadium, nets them €58 million per season.
Qatar Airways – PSG – €65 Million Per Year
Paris Saint-Germain’s rise to the top of world football has been financed entirely by Qatari money, so it’s no surprise to see Qatar Airways emblazoned on their shirts at €65 million per year. This deal is about global brand exposure as well as pure sponsorship. PSG has become one of the most famous clubs on earth, and Qatar has also participated in this development.
Snapdragon – Man United – €68.66 Million Per Year
Manchester United may be going through a difficult time of late, but off the pitch they remain one of the most commercially powerful clubs in world football. Their switch to Snapdragon, the semiconductor company owned by Qualcomm, as their main shirt sponsor took many by surprise, but at a cost of almost €69 million per year, United’s appeal in the global market clearly remains elite.
Spotify – Barcelona – €70 Million Per Year
Only Barcelona can turn a shirt sponsorship into a cultural moment. Their deal with Spotify is one of the most creative deals in football history, with the streaming giant regularly replacing the logo on the front of the shirt with artist branding to coincide with major music events. At €70 million per year, it’s one of the biggest deals in the sport, and the fact that it comes with a genuine creative collaboration makes it the most interesting on this list too.
Fly Emirates – Real Madrid – €70 Million Per Year
Real Madrid and the Emirates have been synonymous for more than a decade, with Los Blancos one of the most recognizable shirts in the world thanks to its iconic blue and white logo. Matching Barcelona at €70 million per year, the deal reflects Real’s status as one of the most followed football clubs in the world. With the Bernabéu’s transformation complete, cementing its position as one of the most spectacular stadiums on earth, the global brand is only heading in one direction.
HP – Real Madrid – €70 Million Per Year
Real Madrid appear twice in our top three, which tells you all you need to know about their commercial appeal. Their deal with Hewlett Packard Enterprise is on par with the Emirates deal in terms of value, and is part of a wider partnership that is more than just a deal. When you are the most successful club in the history of the Champions League, the biggest companies in the world will always come and Real Madrid will always answer them.
Eithad Airways – Man City – €79 Million Per Year
Manchester City’s deal with Etihad Airways is the highest at a staggering €79 million per year, as incredible a sum as you will see in the world of football. The Abu Dhabi-backed club and the UAE’s national airline have built one of the most extensive partnerships in the sport. The Etihad name is on shirts, in the stadium, at the training ground and everywhere else in east Manchester.
PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
